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Media mix modeling

Through marketing mix modeling, we use advanced statistical techniques coupled with a deep understanding of your industry and market to measure the performance of your marketing mix. The Analytic Partners approach is customized to address your specific market, your unique brand, and your business challenges. We provide actionable insights to increase sales, market share, and marketing ROI.

We identify the strengths and weaknesses of your marketing programs and address your key issues with your media mix: traditional media, digital media, social media, price, promotions and other factors. We examine external influences such as competitive actions, seasonality and economic conditions to understand how these other factors impact your sales performance. The results of our marketing mix modeling are used to improve performance by improving the effectiveness of marketing and reallocating spending for increased marketing ROI.