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Multivariate testing

The web offers a powerful platform to easily test your ideas and learn what works with the visitors and gets them to take the desired next step, and what discourages them from taking action. Changing just one element can show an increase or decrease in the performance of a page; how will you measure the impact of multiple changes and test various options of your webpages? Multi-variable or multivariate testing allows you to test many changes simultaneously - five, ten, or even twenty. You'll still get accurate results, without having to increase your total sample size, and you will be able to identify the impact of each individual change that you have made to optimize your page.