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Predictive bidding

The right bid at the right time.

Without insight into shoppers’ potential value, your budget won’t make the impact it could.

Powered by a massive amount of data on shoppers, products, publisher sites, and the interactions between them, Predictive Bidding determines the value-to-cost ratio for every single impression.

Predictive Bidding accurately forecasts each shopper’s engagement, conversion and basket value, and bids the right price for ad inventory to reach them. This drives optimal results from your budget, whatever your business goal.